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Rhetoric of Starbucks

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by Laura Dohner | 06 Dec 2019
Resource Description: This 14.5-minute multi-media video explores features found in the Starbucks retail environment and corporate culture.
Audience: Adult, University
Audience Language Proficiency: Advanced
Duration: 14.5 minute video
Materials and Technology: This video is available through YouTube. Internet connection and technology to view YouTube videos is required.
Objective(s):
  • Introduce the concepts of "ethos, pathos, and logos" used in rhetorical persuasion (oral or written)
  • Provide the opportunity to explore U.S. culture, customs, and practices
Outcome(s):
  • SWBAT identify the use of "ethos," "pathos," and "logos" used in oral and written rhetorical persuasion.
  • SWBAT identify customs and practices of U.S. culture by exploring the sights, sounds, and smells of the Starbucks retail environment and corporate culture (video).
  • SWBAT enhance comprehension of spoken English by reading Closed Captions while watching the "Rhetorics of Starbucks" video.
Activity Description: I use this video for my college-level English writing and introductory composition course. The video introduces the concepts of rhetoric by investigating the sights, sounds, and smells of Starbucks. It is useful for introducing the concepts of "ethos, pathos, and logos" used in rhetorical persuasion (oral or written). The video is also useful as a multi-media tool to explore U.S. culture, customs, and practices. NOTE: I have carefully edited the CC text to be correct. I suggest allowing students to view CC while watching to enhance comprehension and allow for multiple modes of learning styles.
Useful Links: Rhetoric of Starbucks
TESOL Interest Section: Adult Education, English for Specific Purposes, Higher Education, Intensive English Programs, Intercultural Communication, Second Language Writing, Speech, Pronunciation, and Listening, Video and Digital Media