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Advertising

NaN
by Volodina Natalya | 16 May 2018
Resource Description:
The lesson aims to introduce and practice vocabulary “advertising” in speech; practice speaking skills
Audience: Secondary, Adult, University
Audience Language Proficiency: Intermediate
Duration: 50 min
Language Skill: Vocabulary, Speaking
Content Area: During this lesson students will be introduced to basic vocabulary required for advertising, as well as will develop speaking and critical thinking skills by discussing the issues connected to advertising. The material is beneficial both for school pupils and businessmen whose job is connected with the sphere of advertising. 
Objective(s):

Students will 

- learn and practice new vocabulary: advertising

- develop speaking skills 

- develop critical thinking : use argumentation to prove their point of view 

Procedure:

N

Name of Activity

Procedure

Timing

Materials

 

1

Warm up – introduction of the topic

T shows Ss pictures with commercials, billboards, advertorials etc – asks to predict what the topic of the lesson is (optional: to show the video of commercial)

2 min

pictures

Class work

2

Vocabulary introduction

T distributes handouts and asks to do ex 1 where Ss have to match the new words to the categories. Check with the class

10 min

Handouts

Individual/ Class

3

Vocabulary practice

T gives to each S a card with a picture/ or a word. Ss task is to find his/her partner (picture + word)

5 min

Cards

Class

4

Vocabulary practice

In pairs Ss do ex 2 and 3 and then check

10 min

handouts

Peer work

5

Auction game

T divides the class into two/three teams and reads out load the sentences from ex 4 (some of them T reads with correct answers; some of them with the wrong one). Ss’ task is to buy only correct answers. The team which buys more correct answers win.

12 min

Props money /

Sentences (given below)

teams

6

Vocabulary practice

Ss do ex V in class

3 min

handouts

Class

7

Speaking

SS discuss the questions in ex 6 in pairs. Then share some of the ideas in class

7min

handouts

Peer work/ class

8

Conclusion

T and Ss make the conclusion of the lesson: sum up the main points. Home task is given

2 min

 

 

9

Home task

To learn the new words; to think about advantages and disadvantages of advertising

 

 

 

 

Possible sentences for T to read during an auction game

1.        A lot of cosmetics companies give away free samples so that customers can try the product before they buy it. ++++

2.         Advertising companies spend a lot of money on creating clever advertorials

 that are short and memorable, such as the message for Nike: "Just do it". ------

3.         Celebrity research is a technique that is very popular in advertising at the moment.--------

4.         If news about a product comes to you by word of mouth when someone tells you about it rather than you see an advert.+++++++

5.          Many companies use post and electronic mailshots because they can target a particular group of consumers all at the same time. ++++

Uploaded Files:
TESOL Interest Section: English as a Foreign Language, English for Specific Purposes